The sales department can rely on CRM sales network tools and predictive model analysis techniques to:
- Research new markets and opportunities.
- Plan targeted activities (mailings, offers, promotions).
- Monitor pipeline and forecasts.
- Identify high-potential or at-risk customers.
The entire sales process is tracked, from initial contacts to after-sales, enabling precise control and continuous improvement actions. ERP for companies also promotes alignment between sales, production, and logistics, optimizing delivery times and inventory management, with clear benefits in terms of customer service and market competitiveness.
